Tag: M&A

The WealthStack Podcast: Unpacking The State of CRM with Doug Fritz

The WealthStack Podcast: Unpacking The State of CRM with Doug Fritz

Proactive client engagement through technology has become paramount, which means the role of the CRM has evolved. In an increasingly uncertain economic environment, advisors must future-proof their business models to scale operations and expand their reach. A key area to revisit is their CRM system, which has become crucial for delivering personalized services and enhancing client engagement. 

In this episode, Shannon Rosic, Director of WealthStack Content and Solutions, speaks with  Doug Fritz, CEO and founder of F2 Strategy, about the current state and future of CRM systems in the wealth management industry. 

Shannon and Doug discuss:

  • The shift from traditional CRM systems to more integrated, automated solutions
  • Key frustrations and wish list items for wealth management firms using CRM systems
  • Differences in how firms view CRMs as either operational tools or client engagement tools
  • The role of CRM maturity and workflow customization in increasing satisfaction

Connect with Shannon Rosic:

Connect with Doug Fritz:

About Our Guest:

Doug Fritz is the co-founder and CEO of F2 Strategy. Doug, a veteran CTO and sought-after WealthTech consultant leads an all-star team of executives in technology-driven operations, digital client engagement, performance, and implementation, among many other areas for clients. Through F2’s Outsourced CTO (OCTO) model and strategy consulting services, Doug is passionate about helping firms of all sizes deliver exceptional client and advisor experiences.

The WealthStack Podcast: The Post-Merger Playbook

The WealthStack Podcast: The Post-Merger Playbook

Mergers and acquisitions often mark the beginning of a transformative journey, filled with both incredible opportunities and challenging headaches. Few industries offer more enticing M&A potential than wealth management, a fragmented sector where performance, processes, and personnel must consistently operate at peak efficiency. For financial advisory firms, regardless of size or type, preparing for acquisition is vital, which is why thorough planning and having a well-defined project plan are crucial for a successful merger.

In this episode, Shannon Rosic, director of WealthStack Content and Solutions, speaks with Verity Larsen, Founder and CEO of Versoft Consulting, about the importance of a comprehensive post-deal integration strategy.

Shannon and Verity also discuss:

  • Why working with reliable vendors and partners can significantly streamline the merger process
  • The role of data accuracy
  • Why assessing cultural and operational compatibility between merging firms is essential for smooth integration
  • How to ensure user adoption of new systems 

Connect with Shannon Rosic:

Connect with Verity Larsen:

About Our Guest:

Verity is Versoft’s heart and soul. She co-founded the company in 2015 after spending 7.5 years as Team Lead and Senior Consultant at SS&C Advent. Prior to entering the consulting field, she worked as Assistant Director of Information Systems at a Portland-based asset management firm and has been in the investment management industry since 2000.

Verity graduated with an A.A.S. in Computer Information Systems from Portland Community College. She also spent 3 years on the Board of Directors for The Exchange Network (formerly Advent Users Group) serving as VP and President in her 2nd and 3rd years.

She’s committed to providing an exceptional consultative approach to every client and ensuring the work performed by the Versoft Team results in the highest level of customer satisfaction. Verity works to continue training and education throughout the Versoft team, passing on the knowledge she has gained being in this industry for so many years.  She also spends time building and maintaining relationships with vendors so the Versoft team can remain knowledgeable on technology platforms and tools, IT hosting, and data and outsourced service providers.

When she’s not doing CEO/Principal Consultant/Co-Founder things, Verity likes to spend time with family, including seven nieces and nephews and two great-nephews, in multiple states around the U.S. On rare occasions, she’ll hike around the Oregon Coast, Central Oregon, and other places throughout the Pacific Northwest.